I like the way it high jacks the usual methods of drawing attention and attaches to it a message of greater importance.
While the appreciation of the human body and eliminating censorship are two very important causes, Safer Shirts has a message that happens to resonate at the moment. It seems like the world is near a tipping point in realizing much of the world perceives marijuana through the wrong lens.
The concept of "sex sells" will be used whether we like it or not. So why not sell the idea that marijuana is safer?
People spend a lot of time on a lot of things, how about we spend some time talking about how marijuana is safer than alcohol yet people are allowed to make their own alcohol and will be punished for growing their own marijuana.